Pop Up, Shut Down
How do advertisers make their messages stand out?Whether a company is trying to sell condoms or cat food, the goal remains the same: Persuade customers to make a purchase. But in today’s increasingly global and interconnected world, that task isn’t always as easy as it seems. In addition to broadsides, posters, billboards and other forms of “traditional” advertising, advertisers now have tools like flash banners, pop-up ads, texting campaigns and e-mail promotions at their disposal. The digital world has been integrated into everyday life. A cell phone isn’t simply a communication tool; it is conduit of content. In this age of touch-screen information, consumers are taking in more than the brain can remember. On any given day, an average person may see anywhere from 100 to 1,000 ads. Some experts say that potential consumers only remember three or four. Advertisers must make their messages stand out. But how? Some are trying to reach consumers on every level. Texas Monthly magazine pitches traditional print ads in addition to online banners and ads. According to the magazine’s publisher, April Hinkle, the sales team doesn’t differentiate between traditional and non-traditional or old versus new. They try to offer it all. In fact, there are many advertising agencies that offer online ads as one part of a bigger marketing plan. But others, such as AdBrite, Geary Interactive and Endai Worldwide, specialize only in online advertisements and help companies develop quantitative ways to count their results. No one really knows why some ads stick with consumers and others don’t, but experts do agree that certain characteristics make some ads more appealing than others. Humor often stands out, especially with the young— a demographic that advertisers are constantly trying to reach.
Super Bowl commercials are a prime example of advertisements that strive to be concise, funny and effective. Advertisers have tremendous pressure to make their message worth the $3 million they spend for their 30-second spot. The problem is that this audience has grown up in a world bombarded with advertisements and too much information. What’s the saturation level? When does the audience start to tune out, click X, and shut down? |
20 Responses to “Pop Up, Shut Down”
I really like the idea, especially with the emergence of many different types of ads through many different mediums. The video explained some really cool new advertising ideas people in the industry have and are using to adapt. One thing our TA said was to make sure you check the layout and see if the video and slideshow are within the 580 pixel limit. Good job!
Good job with the video! and I like the layout of the page… the video and the pictures and the poll breaking up the copy is visually appealing
Effective usage of text in the video and great pictures of ads in the slide show.Great, attention-grabbing title as well…good job!!
Great job on the video and soundslide!! Both are very informative and entertaining. I also like the layout of the print.
I like all the visuals and examples of advertisements . It’s an interesting topic, and you used a lot of examples. Your layout is good too.
Great video, love the pop ups in it (clever). Nice interviews. Great topic!
LOVE the video… it definitely kept my attention and the site looks great! Interesting story too! Everything is really condensed (all on one page) which makes it quick and easy to learn about the story. Nice presentation!
I really like the research and the manner this project was conducted. The topic is interesting and the information is conveyed in a well organized manner across your page
great idea to present. pop-ups are the wooooorst. the video was put together well and those pop-ups at the end were a fun addition.
great video! inserting the pop-ups at the end was a fun addition. the topic is interesting. pop-ups are the woooooorst. good job, group.
great topic for discussion. nice job on the layout and video production, too. dig the pop-ups at the end! eeerrrrrrrghh pop-ups are the worst.
The idea of the project is very interesting and relative to what we see everyday. The video has good interviews and footage, but the layout of the page could be tweaked. There isn’t a lot of room between the video and the poll… perhaps you guys could space these out with more cell padding and maybe even include the elements of several pages?
You ladies did a great job presenting… well done! I love that the story is so multimedia/ communications centric… technology affects everything! Good visuals and I really like the embedded links. Nice work!
really good video. sometimes the quotes were lengthy and my attention wandered.
Great job you guys! Could you put more text between the poll and your slideshow? Apart from that, it looks great!
The topic is simple and straightforward. However, the sound slideshow and video kept on repeating itself.
Good work, like the layout and the use of videos. It was nice seeing shots of Guadalupe and students being interviewed. Very relevant.
It’s interesting that “although people find internet advertising pop-ups annoying, advertisers say they still use them because they are effective.” Good job showing both perspectives and getting the whole story. In journalism, we always hear you are supposed to tell both (or all) sides of the story. Good job!
Great video. I really liked the pop-ups idea. Nice job.
Good job. I would have liked the slideshow to actually link to another page so your photos can run larger.
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